How to Make It
Combine all dry spices in a bowl and mix thoroughly. If your brown sugar has any lumps, crush them between your fingers before adding.
Give it a final whisk and transfer to a jar or shaker. Let the blend rest for at least 30 minutes before using. The volatile oils from the oregano and thyme need time to infuse the other spices, and the flavors come together noticeably after sitting.
How to Use It
For pork ribs: Remove the membrane from the back of the ribs. Apply a thin layer of yellow mustard as a binder, then coat generously with the rub on both sides. Let rest for at least 30 minutes at room temperature, or wrap and refrigerate overnight.
For pork shoulder: Pat dry, apply mustard binder, and pack the rub into every crevice. Use about 2 tablespoons per pound. Refrigerate uncovered for 8 to 12 hours before smoking.
For pulled pork sandwiches: This rub stands on its own without sauce, Memphis-style. The herbs and spices create layers of flavor that deepen during a long, slow cook.
The Memphis Difference
Memphis BBQ is defined by its commitment to dry rubs over sauces. While Kansas City drowns everything in thick, sweet sauce, Memphis lets the seasoning and smoke carry the flavor. The celery salt and herbs in this blend are what separate it from other regional styles. Oregano and thyme give it an almost Mediterranean quality that goes well with the natural sweetness of pork.
Smoke with hickory or cherry wood at 225-250 degrees for the most authentic Memphis result.